Abstract
In 2017, the field of lactation and breastfeeding support suffers from a bit of “halo adjusting” by a vocal few who, in the name of upholding the antipredatory marketing mandate of the International Code of Marketing of Breastmilk Substitutes (International Baby Food Action Network, n.d.), publicly and privately scold their colleagues for not sufficiently following the Code. Rather than generate better understanding of the Code, and how health workers can support breastfeeding families to meet optimal infant feeding goals, this “shame-and-blame” tactic drives health workers away from learning how better to uphold the Code (lest they suffer the slings and arrows of colleagues).
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