Linking Supply Chain Alliance Orientation to Market Performance: Evidence from South Korean Firms

Abstract

Purpose - This research aims to provide a greater understanding of the constructs that aid in the mitigation of supply chain disruptions. Recent anomalies in the global supply chain have negatively influenced the performance of institutions throughout the globe. It is therefore advantageous to examine various antecedents of firm performance through the spectrum of supply chain management. To achieve this, an SOR framework was utilized for this study.
 Design/Methodology/Approach - A hypothesized model was developed to examine the relationship between the study constructs. The sample for this research comprised of 200 South Korean firms. Data were analyzed using Smart PLS-SEM analysis. All the constructs were analyzed through a SOR framework.
 Findings - Supply chain alliance orientation and supply chain resilience had a significantly positive effect on market performance. Likewise, it was found that supply chain dynamism encouraged supply chain alliance orientation in a supply chain. Further, the mediating effects of alliance orientation showed a positive effect on supply chain resilience and market performance. Similarly, supply chain resilience had a favorable mediating relationship between supply chain alliance orientation and market performance.
 Research Implications - The SOR framework can be used as model for understanding organizational behavior in the context of supply chain management. Also, the study findings suggest the importance of developing alliances to strengthen organizational operations during periods of supply chain disruptions.