Abstract
The study measures the association between social connectedness and subjective well-being in rural communities. The study’s population was rural areas of District Swat, Khyber Pakhtunkhwa, Pakistan. A quantitative analysis was designed, and data was collected randomly with the help of a well-structured interview schedule from males and females at two Tehsils of Swat, i.e., Khwazakehla and Matta, with a sample size of (n=473). The collected data was analyzed through descriptive and inferential statistics. The results revealed that social connectedness has an association with subjective well-being among rural communities. In conclusion, the study highlights that community people share interests, ideas, and thinking about social networking, which ultimately helps poor, marginalized people and voluntarily informs the communities regarding communal problems. The study recommended to policymakers that knowledge from outside sources is essential and that extensive networks of individuals need more up-to-date information regarding the healthcare system and their expectations for the future.
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