Linking online social proximity and workplace location: social enterprise employees in British Columbia

Abstract

Online professional networks have the potential to expedite and expand the success of corporations and, especially, socially oriented enterprises – such as non‐governmental organisations (NGOs) and social enterprises, which are businesses owned and operated by a non‐profit. Research to date has not examined the extent and composition of online professional social networks among social enterprise employees nor their inter‐relationships. Specifically, the link between individual connectivity and physical workplace is not understood. The purpose of this study was to provide a geographical understanding of communication amongst social enterprise employees. In British Columbia, Canada, 358 social enterprises and their most senior staff member were located on LinkedIn. Social network analysis, geographic information system (GIS) analysis and statistical analysis revealed that senior staff which had a betweenness centrality score were more than expectedly located in workplaces within the metropolis (Greater Vancouver) and within very highly materially deprived areas within the city. Further analysis showed that the majority of senior staff that had a betweenness centrality score, or that were directly connected to a senior staff member with a betweenness centrality score, were clustered within a 65 square kilometre downtown zone in the metropolis. This suggests the existence of ‘local buzz’, ‘regional pipelines’ and a digital divide drawn along metropolitan lines. This research represents the early understanding of social networks and their role in connecting enterprises with similar (or competing) goals along the axis of space.