Linking non-financial motivators of women entrepreneurs with entrepreneurial satisfaction: a cluster analysis

Abstract

Women entrepreneurs confronted with several obstacles while managing their business houses and dealt firmly developing successful ventures over time. The long term sustainability of their business reflects their entrepreneurial skills. The existence of certain forces empowered entrepreneurial drive of women entrepreneurs leading to their satisfaction and engagement in their ventures. The present investigation evaluated the antecedents of women's entrepreneurial satisfaction by examining 405 women entrepreneur participants using confirmatory factor analysis and cluster analysis techniques. This study comprises only micro and small businesses of women. The non-monetary determinants emerged out as the significant determinants of satisfaction of women entrepreneurs. The results revealed four clusters of women entrepreneurs based on motivational theory such as micro-achievers, entrepreneurial team, liberal and socialist feminism and optimism. The results also indicated that the clusters of women entrepreneurs' respond distinctively towards various dimensions of entrepreneurial satisfaction, i.e., quality of married life, overall venture satisfaction, achieved innovation, achieved freedom, team orientation, achieved recognition and identity and achieved employee trust.