Linking green customer and supplier integration with green innovation performance: The role of internal integration

Abstract

AbstractAlthough green customer and supplier integration have gained much attention, how it affects green innovation performance is still unclear. This study examines the direct and interaction effects of green customer and supplier integration on green innovation performance and the moderating effect of internal integration, using data from 176 Chinese manufacturing firms. The results reveal that green customer integration, green supplier integration, and their interaction are all positively related to green innovation performance. In addition, internal integration moderates the relationship between green customer integration and green innovation performance, but does not moderate the relationship between green supplier integration and green innovation performance. Further analysis indicate that the effects of interaction term on green innovation performance and the moderating effects of internal integration on the relationship between green supplier integration and green innovation performance are significantly different across different firm sizes, providing useful insights for firms. This study provides novel insights for making environmental policies.