Abstract
Nowadays with the development of digital platforms digital marketing have been most important thing that every business needs to focus on. This study discusses the review of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) explorer with free and paid optimum solution tool which is aimed to give a better understanding about digital marketing, SEO site performance which is a must to know before going forward with digital marketing plans. Lack of knowledge in digital marketing has effect small scale to large scale business owners. This tool helps to identify their website performance speed and SEO in understandable way which suggests free and paid optimum solutions. The main purpose of this study is to get more business to LinkGenn by giving better understanding to the customer to identify websites performance problems and suggest free and paid solutions to fix it from their side or with Linkgenn, the entire project develop according to waterfall method. The finding of the study indicated how website performance affecting on digital marketing campaigns, and it uses new developed Linkgenn metrics to give ranking scores and solutions based on website results, with the pandemic lot of businesses have changed their traditional marketing pattern with digital so this would be an important tool for every business to archive their sales goals with remarkable KPIs.
Highlights
Having a website is being important in every business and it‟s play vital role in digital marketing, but just having website without meeting the standards will be a negative fact when perform in digital as more users does not have any idea about website performance
This new comprehensive tool helps to understand the website performance and is all about Search engine optimization audition, it gives an all-analysed report including the features of Search Engine Optimisation (SEO) improvement suggestions, Analytics performance, tips to ranking the website and page speed scoring, mobile page loading time, score to perform Cost Per Clicks(CPC) advertising and overall grading system
This tool intends website speed and performance, and the generating results that helps to have an idea about their entire website, which will help digital marketing and web developing industry to analyse their website before finishing up their projects or digital marketing campaigns, which generates a brief result report with a summary that will be sent to their email
Summary
Having a website is being important in every business and it‟s play vital role in digital marketing, but just having website without meeting the standards will be a negative fact when perform in digital as more users does not have any idea about website performance. This new comprehensive tool helps to understand the website performance and is all about Search engine optimization audition, it gives an all-analysed report including the features of SEO improvement suggestions, Analytics performance, tips to ranking the website and page speed scoring, mobile page loading time, score to perform Cost Per Clicks(CPC) advertising and overall grading system. There are search ads to show website in first few results but that is based on a bid strategy and the prominence depends on the ad score
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