LinkedIn survey reveals competitiveness factors of container terminals: Forwarders’ view

Abstract

Container terminals need to be competitive in order to play a major role as global or regional transport links. Forwarders' perceptions of competitiveness factors drive transport decisions. This paper aims to understand these factors by surveying the global forwarder community, using a unique snowball-like method, in the modern work environment. The key method is a business oriented social network enabling a semi-automated and highly targeted online survey of professionals. A comprehensive analysis of the highest ranked factors including fast customs and administration clearance as well as level of service and maritime connectivity reveals some important managerial insights. They are valuable building blocks to businesses and port authorities developing smart container terminals. In conclusion, a country's competitive strength strongly depends on port-related soft factors, not only capital-intensive port infrastructure.