Abstract

PurposeThe purpose of this study is to report the apparent linkage between knowledge management (KM) practices in a semi-structured sector and business sustainability. Micro, small and medium scale enterprises in developing economies are constrained by accessibility to resources and have not been able to reap the benefits of structured KM practices to fine-tune their business processes. Insights derived from business operations of such enterprises can be formalized into relevant knowledge creation. An effective KM can help in revival strategies for many traditional organizations like handloom that operate as a co-operative. Such business has come under immense challenges from new-age organizations in that particular sector. This study reports the brand revival and business sustainability journey of a handloom co-operative through effective knowledge assimilation and dissemination.Design/methodology/approachIn this paper, the authors have assessed the governance of small co-operative units in handloom and their supervision, which pose serious challenges for business sustainability. Their business data pertaining to productivity, sales and income for the period from 1997-1998 to 2015-2016 have been analyzed for business sustainability. A time-series analysis has been done on the above data set to track business sustainability of the handloom co-operative. The findings have been analyzed through a case-based study approach.FindingsOver a period of one and half-decade, the handloom co-operative has been able to improve its product offering, which, in turn, led to the revival of the brand. Such transformation has resulted in revival of decades old brand through effective knowledge sharing, which is mainly tacit in nature. This case study based paper showcases that despite their inherent constraints, micro, small and medium enterprise organizations (many of which are semi-structured or unstructured in nature) can reap huge benefits by making efforts to put in place an effective KM mechanism.Originality/valueThere are very few reported studies, which have explored the linkage between tacit KM practices and business sustainability. Studies in context to a semi-structured small- and medium-scale enterprises are not available in published literature.

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