Abstract
The focus of this study is to elicit and identified the occurrence of Commercial outdoor sign in Kuta. Kuta as an international tourist destination, undoubtedly highly influence by the force of globalizations. One of the effects is the occurrence of many outdoor sign in Main Street of Kuta. These sign are the representation of a new means of communication in Kuta. Through these sign, society manages to communicate their service and product to foreigners and local tourist. The study showed that from 1132 outdoor signs found, there are 70,32% are Commercial signs and 29,68% are Non-Commercial signs. As for Commercial signs, it is almost equally occurred between Commercial Service which sales services (30,48%) and Commercial Product which sales goods/products (39,84%).
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