Abstract
Being an integral part of the life of society, business discourse is of particular interest to study from the standpoint of the emotional behavior of its participants. The spheres in which this type of communication is used are different. The manifestation and expression of emotions in business discourse is the speaker’s intention to influence the interlocutor in the right direction, to cause a certain emotional reaction from his side. This paper examines the emotional component of French business discourse as one of the foundations of its coherence. An attempt is made to comprehensively analyze business discourse from the point of view of the verbal expression of emotions and determine their role in the implementation of pragmatic attitudes characteristic of this type of discourse. At the same time, given the rapid, constant development of the journalistic style in the French language, the disclosure of this aspect is of undoubted interest from the point of view of enriching information about the French media and modern French in general.
Highlights
Nowadays, researchers are showing keen interest in various discursive formations
Close attention is paid to modern business discourse: the interpretation of the concept of “business discourse” is clarified, its essence and typology are revealed, a system of interrelationships and interactions of various linguistic levels within the framework of this phenomenon is established
The analysis of the theoretical material shows that a large number of issues remain the subject of discussions and various interpretations, namely: the nature of discourse, the significance of the social institution within which discourse is created, the cognitive-discursive typology of texts, the features of conceptualization and categorization of knowledge within the framework of different types of discourse [1, 2, 3, 4]
Summary
The analysis of the theoretical material shows that a large number of issues remain the subject of discussions and various interpretations, namely: the nature of discourse, the significance of the social institution within which discourse is created, the cognitive-discursive typology of texts, the features of conceptualization and categorization of knowledge within the framework of different types of discourse [1, 2, 3, 4]. The study of ways to convey the emotional component of linguistic units that form the space of a foreign cultural text is a significant component for optimizing intercultural communication in its broad sense. The emotional content of the text is reflected at all linguistic levels. The dominant emotional meaning is revealed at the level of the semantics of the text as a whole. It is especially important to be able to isolate and analyze linguistic means with the help of which a certain emotional coloring is given to the text, as well as to master the techniques with the help of which certain emotional effect is created
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