Abstract

This study aimed to present the status quo of linguistic studies on social media in the past decade. In particular, it conducted a bibliometric analysis of articles from the field of linguistics of the database of Web of Science Core Collection with the aid of the tool CiteSpace to identify the general characteristics, major strands of linguistics, main research methods, and important research themes in the area of linguistic studies on social media. The main findings are summarized as follows. First, the study reported the publication trend, main publication venues, researched social media platforms, and languages used in researched social media. Second, sociolinguistics and pragmatics were found to be major strands of linguistics used in relevant studies. Third, the study identified seven main research methods: discourse analysis, critical discourse analysis, conversation analysis, multimodal analysis, narrative analysis, ethnographic analysis, and corpus analysis. Fourth, important research themes were extracted and classified based on four dimensions of the genre framework of social media studies. They were the participation nature and technology affordances of social media in the dimension of compositional level, the researched topics of education, (language) policy and politics in the dimension of thematic orientations, the researched discursive practices of (im)politeness, humor, indexicality and multilingualism in the dimension of stylistic traits, and the researched communicative functions of constructing identity, communicating (language) ideology, and expressing attitude in the pragmatic dimension. Moreover, linguistic studies on social media tended to be characterized by cross-disciplinary and mixed-method approaches.

Highlights

  • Social media “usually refers to any application or technology through which users participate in, create, and share media resources and practices with other users by means of digital networking” (Reinhardt, 2019, p. 3)

  • Though social media is believed to be conceptually related to social networking sites (SNSs), and the two terms are considered to be used interchangeably, it is widely acknowledged that social media is a broader term, and SNSs, “specially associated with the use of sites such as Facebook and MySpace,” is regarded as a type of social media (McCay-Peet & Quan-Haase, 2017, p. 15)

  • What are the general characteristics in the area of LSSM?

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Summary

Introduction

Social media “usually refers to any application or technology through which users participate in, create, and share media resources and practices with other users by means of digital networking” (Reinhardt, 2019, p. 3). Social media “usually refers to any application or technology through which users participate in, create, and share media resources and practices with other users by means of digital networking” Other forms of social media include message boards and discussion forums, blogging platforms, microblogging services (e.g., Twitter), media-sharing sites (e.g., YouTube), and instant messaging services (e.g., SMS). Social media has become a platform for social interaction among individuals to communicate, entertain, and share, as well as to help promote social bonds or ambient affiliation (Zappavigna, 2012). Social media has become one of the most discussed topics in various fields, such as communications, economics, and information technology (Hjorth & Hinton, 2019) It has become a communication tool for corporations for engaging with the public, allowing organizations “to contribute to the creation and maintenance of both their identities and their reputations” (Huang-Horowitz & Freberg, 2016, p. 196).

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