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Abstract
Background. A skill to evaluate different objects and phenomena of the objective reality establishes the nature of the interaction of the individual with the surrounding environment. This skill is considered to be one of the most important constituents of human cognitive activity. The necessity to evaluate develops human thinking. Since evaluation causes high interest of the readers in the sporting event, it is of prime importance to analyze the ways of linguistic representation of evaluative parameters in sports commentary.
 Purpose. The article finds out and considers the evaluative parameters and their linguistic representation.
 Materials and methods. The research material comprises 4 football scripts taken from the Sportsmole sports website (https://www.sportsmole.co.uk). The componential and definitional analysis as well as discourse and contextual analysis together with the pragmatic and cognitive methods were used in the analysis of the scripts.
 Results. The results of the research study showed that high level of evaluation is very typical of the speech of the sports online commentator. Following classifications were presented: according to the subject of evaluation, to the scale of evaluation and the presence of an emotional component as well as an absolute and relative types of evaluation. A rational component in the commentator’s evaluative speech was investigated. It is considered to be a result of thinking activity of the addresser and is not connected with his or her emotions. An emotional component which is closely linked to inner feelings and emotions was also analyzed. A conclusion was drawn that the speech of sports commentators is characterized by explicit and implicit evaluation.
 Practical implications. The results of the research study contribute to the theoretical aspects development in the field of pragmatic linguistics and sports discourse. They can also be used in the lectures on pragmatic linguistics and lessons of the English language. The paper is of particular interest to the researchers of sports discourse and online commentary.
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