Abstract

Every year there is a rapid development of the media sphere, including its visual and discursive component, which contributes to the development of the "digital language" and the "language of television", the parallel development of YouTube journalism as a media phenomenon, which are evolving along with all the ongoing processes. Any language is susceptible to this, especially English, which is the most widespread and popular in the world. The study of linguistic issues of the language of television shows, the language of talk shows in line with the anthropological paradigm of modern linguistics in its broadest sense (issues of the functioning of language in various types of discourse, journalism and PR, media linguistics and political linguistics) and its central concepts such as the manipulative influence of language, linguistic personality, pragmalinguistics of language and text as part of it are an integral part of both the theory of language and the linguodidactic component of foreign language teaching (English as a foreign language). Taking into account the current conflicting political situation in the world, aggravated political and armed conflicts, the study of non-cooperative discourse in the media of English-language talk shows is certainly of scientific novelty. The main content of the research is concentrated around the analysis of the concepts of "non-cooperative discourse", "PR-discourse" from a linguistic point of view. Media linguistic analysis, discourse analysis, the method of multimodal text analysis, etc. are used as research methods. Results suggest that the concept of non-cooperative discourse is revealed (based on the material of English-language talk shows). Even so, the present study concludes that the approach is worthwhile and promising for further research.

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