Abstract
This present research is about how the linguistic landscape brings about the promotion of language and public awareness. The linguistic landscape is a sociolinguistic phenomenon that is used for the promotion of language and culture as well. Linguistic landscape can be seen everywhere in the society as in advertisement billboards, traffic signboards, public awareness messages on the signboards, buildings, shopping centers, airports, etc. This study covers the dimension of traffic signboards and how they are consciously or unconsciously are promoting the language in Pakistan, especially the Urdu, the National language of Pakistan, English, the international language, the Mandarin, the language of China, and the Sign language. Two hundred and ten traffic signboards are selected for the completion of this research. The data collected from the traffic signboards of the motorways, highways of all the provinces of Pakistan. The purposive sampling technique is used for this study. This study will disclose how traffic signboards are promoting the language written over them, whether written or sing language. The data was analyzed through observation with the pictures of traffic signboards. The present study is qualitative in nature, so the data is analyzed and interpreted in the description form.
Highlights
No one can escape from the range of the language
This present research is about how the linguistic landscape brings about the promotion of language and public awareness
The linguistic landscape is a sociolinguistic phenomenon that is used for the promotion of language and culture as well
Summary
No one can escape from the range of the language It is found everywhere, whether we notice it or not. It is in our conversations and everywhere around us It is with us while we are traveling, shopping, playing, walking, etc. It is found in business or religious activities It is clung with us in every sphere of life. No place will be without wordings whether in the form of information or advertisement Since with it start, the language has prevailed maximum in society in different shapes and forms, and still, it goes on. The language has prevailed maximum in society in different shapes and forms, and still, it goes on Everyone knows that the primary purpose of language is communication, but every discipline of field of life has its own bunch of knowledge in the form of vocabulary
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