Linguistic creativity in the implementation of the patriotic rhetoric in Chinese media discourse

Abstract

The subject of the study is the tools of linguistic and discursive creativity that implement the patriotic rhetoric in Chinese official state media. The purpose of the study is to identify the key creative linguistic tools and features of their use in the implementation of the patriotic rhetoric in Chinese media discourse. To achieve this goal, the following research methods are used: classification, lexical and syntactic analysis, cognitive-semantic method, descriptive method. The article describes the associative features of the concept PATRIOTISM in the Chinese linguistic worldview. Particular attention is paid to creative linguistic mechanisms in expressing and accentuating patriotic meanings. In the process of linguistic analysis, an explication of the combined use of folk wisdom, proverbs, sayings of thinkers of ancient China and historical allusions is carried out. As a result, it has been proved that a multifaceted creative language strategy is used for implementing the rhetoric of patriotism. The main conclusions of the study are that parallel constructions enhance the semantic and emotional information in the implementation of the patriotic rhetoric in Chinese media discourse; the military metaphor is often used when external threats appear; in reflecting the ideas of solidarity and the image of the great overcoming, the existing two-character words are creatively reorganized to form new four-character words to express nuances of word meaning and emotion. The scientific novelty lies in a comprehensive analysis of the ways of creative linguistic use for the implementation of the patriotic rhetoric in the authentic linguistic material of Chinese media discourse. The results can be used in the process of intercultural communication and the development of special courses about Chinese media, and can also promote communication and cooperation between politicians, journalists and linguists.