Abstract
This research paper intends to analyze and identify the role of slogans and their linguistic characteristics in professional discourse. As far as we are concerned, the usage of the word in the slogan text is so meaningful. In most cases, the meaning of the word in the slogan has a figurative meaning and serves commercial purposes in professional discourse. A wide range of English slogans as the object of the research found in different professional discourses has been analyzed in this research. We would like to explain the formulation of the problem.1. What are the most commons figurative language used by the producer in making an English slogan seen from the figurative language and stylistics?2. And What are the meanings of the slogans used in an advertisement in professional discourse?3. This research paper focuses on the qualitative method as well as the quantitative one. The collected data of English slogans advertising from English newspapers or English magazines are analyzed qualitatively based on related theories or approaches, such as Semantics and stylistics.
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