Linguistic-based emotion analysis and recognition for measuring consumer satisfaction: an application of affective computing

Abstract

A growing body of research suggests that affective computing has many valuable applications in enterprise systems research and e-businesses. This paper explores affective computing techniques for a vital sub-area in enterprise systems—consumer satisfaction measurement. We propose a linguistic-based emotion analysis and recognition method for measuring consumer satisfaction. Using an annotated emotion corpus (Ren-CECps), we first present a general evaluation of customer satisfaction by comparing the linguistic characteristics of emotional expressions of positive and negative attitudes. The associations in four negative emotions are further investigated. After that, we build a fine-grained emotion recognition system based on machine learning algorithms for measuring customer satisfaction; it can detect and recognize multiple emotions using customers’ words or comments. The results indicate that blended emotion recognition is able to gain rich feedback data from customers, which can provide more appropriate follow-up for customer relationship management.