Abstract
The research focuses on the analysis of the English language media discourse dedicated to the problem of environmental activism in the present-day emerging countries of Russia, China and other Southeast Asian states. The main purpose of the study is to understand the linguistic and non-linguistic implementation of the phenomenon of environmental activism in developing countries through the English language media perspective. Taking into account the role of the English language as a lingua franca in the world today, the research hypothesizes that the English language media discourse has turned into an influential tool of the promotion of green sustainable ideas, including environmental activism in the states with the emerging economies. The findings of the study received through the quantitative and qualitative data processing in the software program QDA Minor, proved that the English language media discourse can affect the evolution of peoples eco-consciousness in the emerging countries like Russia, China and other states of Southeast Asia. Despite having different ideological values and national and international strategic purposes, the countries with the developing economies are getting used to the ideas of environmental activism and begin to adopt a more sustainable lifestyle.
Highlights
Environmental activism is an integral part of human life in the 21st century
One of the most important conductors and mediators of environmental activism and green ideas has become the English language as the language of the international communication and a strong popularizer of various global agendas including environmental issues and a sustainable development ideology on the planet
This research represents the findings of the data analysis conducted on linguistic and extra-linguistic levels of the present-day English language media discourse circulated in the emerging countries of Russia, China and Southeast Asia
Summary
Environmental activism is an integral part of human life in the 21st century. The idea of the pro-environmental behaviour which is close to the concept of the human’s “identification with nature”, was born due to multiple ecological concerns which the globe has faced in recent decades, i.e. rising sea levels, climate change, environmental pollution, toxic wastes, deforestation and many other issues. The English language media have turned out to be a unique digital platform which united different countries and nations across the world in trying to find solutions to environmental threats and disasters. The World Englishes of the third millennium, as well as the English language media channels, are being actively used by billions of people in different corners of the planet for the work in collaboration in social, scientific, political and conservational fields. The main purpose of this research is to estimate how the present-day English language media discourse helps to accelerate the environmental activism and pro-environmental behaviour in emerging countries on the example of Russian Federation, China and the states of Southeast Asia
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