Abstract
This article examines the implications of technological innovation on liner shipping. In the 1960s and early 1970s, containerisation revolutionised liner shipping. The article asks how a well-established liner company, AB Svenska Ostasiatiska Kompaniet, responded to the challenges of the container revolution. Despite being a late mover, Svenska Ostasiatiska Kompaniet nevertheless successfully adapted its liner network to the container technology. The basic argument is that organisational changes paved the way for Svenska Ostasiatiska Kompaniet's successful transition from conventional liner shipping to container shipping. Before the container revolution, Svenska Ostasiatiska Kompaniet had gained valuable cooperative experiences in a joint venture with a Norwegian and a Danish liner company. These organisational experiences were crucial to the survival of the Scandinavian lines in liner shipping in a time of technological change.
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