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EthosVolume 5, Issue 2 p. 224-238 Free Access Limited Good” and “Social Comparison”: Two Theories, One Problem Arthur J. Rubel, Arthur J. Rubel is professor of anthropology at Michigan State University. This is a revised expanded version of a paper presented at the annual meetings of the Southern Anthropological Society, Wrightsville Beach, N.C., 1973. Grateful acknowledgment is made to the National Institute of Mental Health (MH18561-01) for support of research among the Chinantec, and to the Hogg Foundation for Mental Health for support of studies among Mexican Americans. I am grateful to Joseph Spielberg, Clagett Smith, John Krejci, and Carolyn Sargent for assistance at different stages in the preparation of this paper.Search for more papers by this author Arthur J. Rubel, Arthur J. Rubel is professor of anthropology at Michigan State University. This is a revised expanded version of a paper presented at the annual meetings of the Southern Anthropological Society, Wrightsville Beach, N.C., 1973. Grateful acknowledgment is made to the National Institute of Mental Health (MH18561-01) for support of research among the Chinantec, and to the Hogg Foundation for Mental Health for support of studies among Mexican Americans. I am grateful to Joseph Spielberg, Clagett Smith, John Krejci, and Carolyn Sargent for assistance at different stages in the preparation of this paper.Search for more papers by this author First published: Summer 1977 https://doi.org/10.1525/eth.1977.5.2.02a00070 AboutPDF ToolsExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat REFERENCES Cancian, Frank. 1965. Economics and Prestige in a Maya Community. Stanford University Press. Deutsch, M., and R. M. Krauss. 1965. Theories in Social Psychology, Basic Books. Festinger, Leon. 1954. 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Tax, Sol. 1937. The Municipios of the Midwestern Highlands of Guatemala. American Anthropologist 39: 423– 444. Tax, Sol. 1941. World View and Social Relations in Guatemala. American Anthropologist 43: 27– 42. Thomas, Norman D. 1974. Envídia, Brujería Y Organización Ceremonial. Sep Setentas. Wolf, E. 1955a. Types of Latin American Peasantry. American Anthropologist 57: 542– 571. Wolf, E. 1955b. The Mexican Bajio in the Eighteenth Century. Middle American Research Institute Publication 17: 177– 200. Tulane University. Wolf, E. 1956. Aspects of Group Relations in a Complex Society: Mexico. American Anthropologist 58: 1065– 1078. Wolf, E. 1957. Closed Corporate Peasant Communities in Meso-America and Central Java. Southwestern Journal of Anthropology 13: 1– 18. Wolf, E. 1966. Kinship, Friendship, and Patron-Client Relations in Complex Societies. The Social Anthropology of Complex Societies ( M. Banton, ed.). Tavistock Publications. 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