Limitations of existing cultural globalization perspectives: A case study of the influence of technology on sexualities

Abstract

AbstractLiterature on market participation via location‐based mobile dating apps (LBMDAs) typically engages two different perspectives: global and local. While global perspectives anticipate similarities resulting from cultural homogenization (i.e., LBMDA profiles should exhibit uniformity in otherwise diverse locations), local perspectives anticipate differences resulting from cultural heterogenization (i.e., LBMDA profiles should exhibit variability by location). Although existing research recognizes how technology amplifies both homogenization and heterogenization, the direction of its effects remains unclear. Scholars also treat these processes as diametrically opposed, despite the theoretical and empirical limitations of doing so. This review addresses these limitations through an alternative conceptual framework that triangulates existing literature on globalization, technology, and sexualities. Specifically, I use this framework to explore the mix of global/local influences on exchanges on LBMDAs for gay men/men who have sex with men in the United States, the United Kingdom, and Brazil. In doing so, I demonstrate one way to more accurately map the extent to which globalization affects sexual culture across countries while accounting for the unique situational conditions of local sexual cultures.