Abstract
This paper analyses current technological innovations in agricultural tractors and their possible future directions. The study here suggests three main technological trajectories: (a) safety and warning systems that inform the driver about dangerous situations and communicate any accident to an emergency service (technological trajectory safety oriented); (b) comfort for operators that spend a higher number of hours on tractors in difficult environmental conditions (technological trajectory comfort oriented); (c) higher on-road travelling speed (greater than 40 kph or 25 mph) is a useful technological characteristic required for modern agricultural tractors (technological trajectory speed-oriented). The results of this study, based on attitude of users of agricultural tractors, can provide vital information for supporting strategies of leading firms towards fruitful technological trajectories to improve farms' efficiency and safety on farms.
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