Like, share, and remember: Facebook memorial Pages as social capital resources

Abstract

AbstractThis study focuses on users’ practices involved in creating and maintaining Facebook memorial Pages by adapting the theoretical perspective of the social capital approach. It examines 18 Pages in Israel, which are dedicated to ordinary people who died in nonordinary circumstances. We employ qualitative analysis based on a digital ethnography conducted between 2018 and 2021. Our findings show how memorial Pages serve as social capital resources for admin users. Admins negotiate Facebook affordances when creating, designing, and maintaining such Pages. They discursively position the deceased as a respectable public figure worth remembering and their followers, who are otherwise strangers, as vital partners in this process. The resources followers provide range from economic capital and practical support to solidarity and emotional support. Finally, we point at the perceived connection users make between visible/measurable online engagement (Like, Share, Follow), and cognitive or emotive implications—public memory, recognition, and esteem.