Abstract
This study investigated a set of variables – designated by marketing researchers as psychographic – and their relationship to non‐residential college students' concerns centering around commuting to class. A fourteen item instrument was developed and responded to by 425 students. A factor analysis revealed four factors and the dominant factor was comprised of items such as car security, parking, physical security and traffic. Other factors such as education quality items (i.e, library, faculty) accounted for a small percentage of the variance. A discriminant function analysis of the psycho‐graphic variables compared with six student time‐distance groups did not find differences among the groups by various class attendance times and commuting distances. Research limitations and future research directions are offered.
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