Abstract
Tourism as an extension of people’s daily life is becoming prevalent in today’s society. However, understanding tourists is still a demanding and changeable task, and the preference structures and decision patterns of different tourists are complex. Research on tourism behavior can help address these issues. In recent decades, research on tourism behavior has attracted considerable attention and has become a cornerstone of tourism market strategy and action. Tourism is not a transient behavior, but is repeated over time and is interrelated with daily life. To understand tourists’ lifestyle and decision-making processes, long-term observations of tourism behavior are needed. A life-oriented approach cannot ignore tourism behavior because it is an important part of life. This chapter analyzes recent research on tourism behavior, summarizes the pertinent concepts, characteristics, determinants, and shortcomings in existing studies on tourism behavior, and suggests directions for future research.
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