Life Insurance Marketing System To Customers By Bank Danamon Indonesia, TBK Mataram City, West Nusa Tenggara

Abstract

The problem in this study is how is the Life Insurance Marketing Implementation System for Customers by Bank Danamon Indonesia, Tbk, Mataram City, West Nusa Tenggara, according to the perspective of Islamic law. This research is located at PT. Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) Office of Bank Danamon Indonesia, Tbk, Kota Mataram on Jl. Pejanggik No. 117 Cakranegara West Nusa Tenggara. This study aims to find out how the implementation of Life Insurance marketing sites and how according to the perspective of Islamic law because there are sharia-based products and use sharia-compliant contracts. The method used in this study is a qualitative method, this data collection is an interview, document study, research through literature and questionnaires. In this research writing method used inductive method and descriptive method on primary and secondary data. The implementation system for Manulife Indonesia's Life Insurance Marketing is implementing strategies or steps in marketing its products, including: (1) Prospecting, (2) Approach, (3) Sales Presentation (4) Closing, (5)After Sales Service. This study aims to determine the extent of the process from start to finish in insuring in the company PT. Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) Branch Office of Bank Danamon Indonesia, Tbk Kota Mataram, so that the information obtained can help the wider community, especially in Indonesia.