Abstract

According to the life history theory, fast life history strategists are more likely to prioritize mating efforts and concentrate on appearance to match mate preferences. This mate preference may have become the social ideal through sexual selection, thus causing body shame in women. Currently, the relationship between body shame and life history strategies, and how online interpersonal sexual objectification experiences as an external environment influence these relationships should be clarified. In the current study, a sample of 710 Chinese women participants completed self-report measures of life history strategies, body shame, body surveillance, and online interpersonal sexual objectification experiences. Results showed that life history strategies indirectly affected body shame through body surveillance. Furthermore, online interpersonal sexual objectification experiences played a moderating role. These findings emphasize the evolutionary factors of body shame from a life history theory perspective and the interactive effects of the external environment.

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