LIFE EXPERIENCE AND MOTIVATION OF PINTO ART MUSEUM WORKERS TOWARDS RECOVERY FROM THE PANDEMIC

Abstract

The COVID-19 pandemic had a profound impact on various industries, including the tourism sector, which heavily relied on cultural attractions such as museums. In the Philippines, the closure of Luzon airports and the implementation of quarantine restrictions had a detrimental effect on the tourism sector, forcing museums like Pinto Art Museum to shut their doors to the public. This study focused on the life experiences and motivation of Pinto Art Museum workers in their journey towards recovery from the pandemic. As essential contributors to the museum's operations, understanding their perspectives, well-being, and motivations was crucial for ensuring their performance and overall museum success. This study sought to identify the significant changes experienced by the employees and their impact on personal and professional well-being, coping strategies, and social roles. Additionally, the study examined the employees' motivation and lessons learned during this challenging period and their implications for the tourism industry. Using a qualitative quantitative research design, specifically a descriptive case study approach, the study collected data through one-on-one in-depth interviews and storytelling. Purposive sampling was employed to select five employees who had worked at Pinto Art Museum throughout the pandemic. The collected data were analyzed using narrative analysis techniques to identify key themes and elements. The findings of this study provided insights into the multifaceted impact of the pandemic on Pinto Art Museum employees. Financial challenges, job security concerns, and disrupted work activities emerged as prominent themes. However, the employees exhibited resilience, adaptability, and dedication to their work and the museum's mission. The study underscored the importance of supporting employees during crises, maintaining job security, fostering a supportive work environment, and providing financial resources and assistance. These insights can inform strategies and policies aimed at enhancing employee well-being and the resilience of cultural organizations during challenging times.