Abstract
In a cluttered and increasingly complex environment characterized by the multiplication of platforms, a constellation of quality football print magazines has emerged as an alternative destination in sports journalism. To trace the expansion of the independent football magazine market, in-depth interviews were conducted with the editors of eight prestigious projects from seven countries: Howler (United States), Panenka and Líbero (Spain), Mundial (United Kingdom), So Foot (France), 11 Freunde (Germany), Offside (Sweden), and Ballesterer (Austria). Independent football magazines position themselves as part of a journalistic counteroffensive to the metric-driven, routinized, and complacent approach that currently shapes mainstream sports media output. In contrast to the primary orientation of sports journalism towards economic capital, their editorial philosophy is built on three core axes aimed at developing cultural capital: (1) a diverse and multifaceted football agenda that embraces unheard voices and far-reaching issues of a sociocultural, geopolitical, and economic nature; (2) the importance of dedicating time and resources to create a visually distinctive output; and (3) a deliberate emphasis on nostalgia and resistance to the seemingly endless commodification of football. As part of their creative approach, gathering and nourishing a community of readers has been fundamental to the growth and sustainability of those projects.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
