Abstract
PurposeThe purpose of this paper is to examine the elements of a successful marketing and outreach event for undergraduate students at a medium‐sized US research university.Design/methodology/approachA case study of LibraryPalooza, an annual event held at the University at Albany since 2004, and attended by 1,500 students in 2010.FindingsDetailed planning and extensive partnerships on campus make for a successful and relatively inexpensive welcome event for new students, introducing them to library services and facilities.Originality/valueThis paper provides a practical example of planning a major event marketing library resources to user constituencies.
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