Library marketing

Abstract

In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.