Abstract

With the rapid development of knowledge economy and the rapid progress of science and technology, in order to adapt to the pace of the times, university libraries have also undergone tremendous changes, especially in the context of information technology. The traditional service mode of library cannot meet the demand of teachers and students for cultural knowledge information. Is not a single demand for knowledge, but more pursuit of personalization, specialization and diversification? Therefore, it is urgent for the library to change the old service mode. Under this background, the university library has been greatly challenged in the service concept and service mode. Only through the application of personalized service mode through innovative service mode, the university library sets up individualized information service channel according to the user’s information demand behavior. And through the analysis of user’s habits and personal characteristics to meet the user’s potential information needs. Through the investigation and investigation of a university in our province, the number of people who do not understand the personalized recommendation service is up to 115, accounting for 40.35% of the total.

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