Abstract
The article aims to explore nowadays promoting conditions of libraries of pedagogical institutions of higher education on social media and define effectiveness criteria of this process. Content analysis of official accounts of 19 libraries of pedagogical institutions of higher education in Ukraine is provided. Based on the results of content analysis the authors explore the current state of representing their information products and services on social networks, specify the factors that contribute to the effectiveness of promoting library services among users. The authors indicate the following factors which influence the followers number: correct use of hashtags, authenticity and frequency of content updating, maximum content synchronization of the library profiles on various social networks for uniform information and involvement of their target audiences; insight and successful use of functionality of various social networks by librarians.
Highlights
An important condition for the sustainable development of Ukraine and its successful integration into the European educational space is to train a new generation of teachers who can significantly increase the level of education of citizens, to form a system of competencies in them that will ensure their competitiveness in a digitalized society dominated by 4.0 technologies
The current state and development trends of communication of libraries with the users on social media have been established on the basis of content analysis of accounts of research libraries of 19 pedagogical higher education (HEI) of Ukraine of IIIIV levels of accreditation of the state and municipal forms of ownership
In percentage correlation 100% of research libraries of pedagogical HEI have their own websites, the content of which covers cultural and educational, scientific activities, and the functionality of the websites provides access of remote users to electronic catalogues, digital repositories, and virtual exhibitions, provides them with the opportunities to receive a variety of online information services. 84% of libraries have their own official web profiles on popular social media Facebook, Instagram, YouTube etc., especially among students
Summary
An important condition for the sustainable development of Ukraine and its successful integration into the European educational space is to train a new generation of teachers who can significantly increase the level of education of citizens, to form a system of competencies in them that will ensure their competitiveness in a digitalized society dominated by 4.0 technologies. In the context of digital economics and education, the task of forming a proactive system of network services of libraries of pedagogical HEI, providing the users with round-the-clock remote access to online information resources and services, as well as through the accounts on popular social networks. An important competence of a modern librarian is digital – the ability to professionally handle digital technologies, resources and services, and pedagogical – the ability to teach the users to apply digital library information products and services as a condition for effective mastery of professional skills. The current state and development trends of communication of libraries with the users on social media have been established on the basis of content analysis of accounts of research libraries of 19 pedagogical HEI of Ukraine of IIIIV levels of accreditation of the state and municipal forms of ownership
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
