Abstract
Transmedia Stories are becoming an increasingly important technique for the tourism industry. They are successful tools to engage, inspire and gather audiences online and offline. In this article, we describe the design, implementation and evaluation of Fragments of Laura, a bespoke Transmedia Storytelling (TS) experience designed to involve visitors in developing knowledge and awareness about the cultural and natural heritage of Madeira Island. Fragments of Laura (FoL) is composed of two interconnected components: a Location-Aware Multimedia Story, and a Hypermedia Platform populated with locally collected testimonies and interviews. Results from the extensive evaluation of Fragments of Laura, highlights the potential of interactive multimedia, TS in particular, in engaging tourists with the destination values and community. Our contribution is twofold, on one hand we extend on the state of the art of multimedia interactive storytelling, with the description of the Fragments of Laura TS artifact. On the other hand, results from FoL evaluation highlight how the artifact impacts on the tourism experience its implications for the design of future tourism driven TS experiences.
Highlights
Tourism is an activity within reach of millions and this has enabled the travel industry to flourish globally
The first section report the quantitative results from the three questionnaires, starting by reporting the overall Fragments of Laura (FoL) Transmedia Storytelling (TS) results we describe the results from the FoL components (FoL location aware multimedia story (LAMS) and FoL Hypermedia Platform (HP))
The FoL TS experience was considered by participants to be a memorable tourist experience, based on the high median scores for the total score of the Memorable Tourism Experience [10, 34] (MTE) scale (Mdn:5.46 IQR:2.00)
Summary
Tourism is an activity within reach of millions and this has enabled the travel industry to flourish globally. Islands are unique places with a natural attraction for Multimedia Tools and Applications tourists. Tourism represents an economic catalyst to enlarge its economy and overcome the disadvantages of smallness [15]. On the other hand the tourism captivated by this charm often contributes to the island’s environmental degradation (pollution, erosion, etc.). To keep the small island’s appeal alive and thriving, the growth of the travel and tourism sectors must continue with the investment and development taking place in an open and sustainable manner, motivating the protection of nature, habitats, and biodiversity [9, 76]
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