Abstract
Four studies investigated whether awareness of links between pro-environmental behaviour (PEB) and well-being can motivate sustainable lifestyle shifts. We find that most US adults believe most PEBs do not affect well-being. Yet, when people do expect such benefits, they tend to have more positive attitudes and intentions regarding PEBs and enact more PEBs. We also find that messages about how PEB can increase well-being consistently improved attitudes towards PEBs and made people more persuasive in their subsequent efforts to encourage others to live sustainably. These effects were especially pronounced among people who did not previously believe that PEB improves well-being. Effects on PEB intentions were inconsistent, however, and we found no effect on a revealed measure of PEB (i.e., seeking sustainability tips). Overall, these results underscore the importance of beliefs about PEBs’ impact on well-being and suggest that public messaging about that relationship might help motivate sustainable lifestyles.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
