Leveraging Online Word of Mouth for Personalized App Recommendation

Abstract

The popularity and development of mobile devices and mobile apps have dramatically changed human life. Due to the tremendous and still rapidly growing number of mobile apps, helping users find apps that satisfy their demands remains a difficult task. To address this problem, we propose a personalized mobile app recommender system based on the textual data of user reviews on the app store. Topic modeling techniques are applied to extract hidden topics of user reviews, and the probability distributions of the topics are utilized to represent the features of the apps. Then, the user profile is constructed based on the user’s installed apps to capture user preferences. Both the topic distributions of the apps and user preferences are taken into account to produce recommendation scores to generate recommendation lists for target users. We crawl real-world data sets from app stores to evaluate the performance. The experimental results show that user reviews are effective for deriving the features of apps, and the proposed user-review-based app recommender system improves the performance of existing approaches. We conclude that the user reviews on the app store effectively represent the features of apps and play a significant role in personalized app recommender systems.