Abstract
This paper provides a novel approach to management education (online classes) design by using a combined approach of clustering (based on student engagement level in online mode) and conjoint analysis to design relevant online classes for different segments of management students. We base our study on the responses received from 280 business management students in a University in the eastern part of India. The findings bring those attributes to the light which are most important to different segments of management students based on the level of their engagement in online classes. This will help course instructors in management education to design better online classes.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
