Leveraging green innovation and green ambidexterity for green competitive advantage: The mediating role of green resilient supply chain

Abstract

To mitigate global environmental impact, the textile industry must integrate environmental innovation and operational efficiency. This research delves into the influence of Green Innovation (GIV) and Green Ambidexterity (GAD) on the attainment of Green Competitive Advantage (GCG), with a specific focus on the crucial role played by Green Resilient Supply Chain (GRC) that prioritizes sustainability. The study employs a cross-sectional explanatory survey method, drawing data from 150 textile companies in Indonesia. To comprehend the dynamic relationships between the variables at hand, the study adopts the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings demonstrate that Green Ambidexterity and Green Innovation directly enhance Green Competitive Advantage while also indirectly contributing through the establishment of Green Resilient Supply Chain. These results affirm that sustainable practices and Green Innovation are pivotal components of business strategies that align with regulatory and social expectations and bolster firms' competitive positioning. The implications of this study offer valuable insights for stakeholders, enabling them to formulate strategies that incorporate sustainability aspects into their business operations to achieve optimal outcomes in a fiercely competitive market context.