Leveraging Digital Empowerment for Green Product Innovation: Unraveling the Mediating Role of Resource Integration and Reconfiguration in Chinese Manufacturing Enterprises

Abstract

The rapid digital transformation and the imperative for sustainable practices have made it crucial for Chinese manufacturing enterprises to adapt and achieve green product innovation by effectively utilizing digital technologies. This study takes a resource-based perspective from strategic management and develops a chain mediation model to examine how Chinese manufacturing enterprises can achieve green product innovation through digital empowerment. A questionnaire survey was conducted with 229 managers, and a multiple mediation model was employed to test the hypotheses. The findings highlight that a higher level of digital business intensity positively influences green product innovation, with resource integration playing a significant mediating role. However, the mediating effect of resource reconfiguration is found to be non-significant. Furthermore, there exists a sequential chain mediation effect of resource integration and resource reconfiguration in the relationship between digital business intensity and green product innovation. To ensure successful green product innovation, Chinese manufacturing enterprises need to focus on accumulating R&D experience and knowledge through resource integration, enabling them to identify latent market demand and develop corresponding green products. This approach facilitates an organic fusion of incremental and breakthrough innovation. The study contributes to the advancement of management paradigms driven by digitalization and the theory of green product innovation, offering valuable insights for Chinese manufacturing enterprises seeking to achieve green innovation through the effective utilization of digital technologies. Additionally, it provides practical implications for enhancing the adaptability of Chinese manufacturing enterprises to market demand and promoting the adoption of “dual carbon” practices.