Abstract
Food and brand marketing refers to commercial promotions designed to increase recognition, appeal, and consumption of particular foods and brands. 1 WHOA framework for implementing the set of recommendations on the marketing of foods and non-alcoholic beverages to children. https://www.who.int/dietphysicalactivity/framework_marketing_food_to_children/en/Date: 2012 Date accessed: January 1, 2019 Google Scholar Successive systematic reviews 2 Boyland EJ Nolan S Kelly B et al. Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adults. Am J Clin Nutr. 2016; 103: 519-533 Crossref PubMed Scopus (298) Google Scholar , 3 Smith R Kelly B Yeatman H Boyland E Food marketing influences children's attitudes, preferences and consumption: a systematic critical review. Nutrients. 2019; 11: E875 Crossref PubMed Scopus (151) Google Scholar have shown that unhealthy food and brand marketing, particularly on television and within advergames (ie, advertising in video games), adversely affects children's diet quality and diet-related health.
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