Abstract

The importance of Kisan Mela as a tool for extension education and raising farmer awareness has long been established. It aids them in expanding their knowledge of various cultural customs, cutting-edge concepts, newly created technologies, and government policy initiatives. The objective of the present study was to determine respondents' levels of satisfaction and investigate the constraints perceived by the visitors of the Kisan Mela at Birsa Agricultural University, Ranchi. Information’s were collected through a pre-tested, semi-structured interview schedule from 120 randomly selected respondents. The three-point continuum method was used to calculate the level of satisfaction, with the most satisfied, satisfied, and not satisfied categories, receiving scores of 3, 2, and 1, respectively. Ranking was done using the total weighted mean score (TWMS). Respondents were asked to share their opinions on various aspects of the constraints listed in order to analyze them. It was found that majority of respondents were most satisfied with location of venue, timing of events, orientation of different stalls and behaviour of different Kisan Mela organizing persons. However, overall the farmers were satisfied with Kisan Mela. About 54.17% Kisan Mela visitors, said that they were not faced any difficulty during Kisan Mela. The measure constraints perceived by the visitors were lack of drinking water facility (24.17%), high price of products/seeds (17.5%), non-availability of desire quality of seeds (10.0%) and routine work of agriculture is disturb (9.17%). Hence it was suggested that drinking water facility should be there in Kisan Mela, seeds/products should be available at low price and the presence of some food stalls in the Kisan Mela.

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