Abstract

This study aimed to determine the level of agribusiness competitiveness of laying hens in Pinrang Regency, South Sulawesi Province. This research was conducted in December 2017 until January 2018. This type of research is quantitative descriptive. Data sources are primary data obtained from interviews and secondary data, namely data obtained from agencies related to research. Data analysis used is PAM (Policy Analysis Matrix). The results showed that laying hens have good competitive value and competitiveness so that the competitive power of laying hens in the Duampanua sub-district, Pinrang Regency is quite large.

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