Abstract
The articles in this issue of Harvard Deusto Business Research present studies and research on loss index trigger modeling for cat bonds; the competence profile and the performance evaluation of care assistants in a nursing home; the current situation of cloud computing, from the perspective of the European Union and SMEs; and training in values as an incubator of sustainable attitudes.
Highlights
Santiago Martín-Romo Romero and Carmen De-Pablos-Heredero propose that the technical and organizational measures that should be included in the processing of the data of natural persons, according to the approach of data protection by design, are determined as soon as the processes in which these data will be treated are defined, integrating their protection in the definition of the processes
The work by Professors Juan Aída Galiano, Vicente Rodríguez and Manuela Saco analyzes whether the “Clients Assisted” variable is more useful than the “Sales” variable in calculating the stages of the Product Life Cycle (PLC) using the Bass model, proposing a new way to manage marketing and sales departments in companies
They apply the Bass model to define the stages of the PLC and non-linear regression models to estimate the PLC
Summary
Santiago Martín-Romo Romero and Carmen De-Pablos-Heredero propose that the technical and organizational measures that should be included in the processing of the data of natural persons, according to the approach of data protection by design, are determined as soon as the processes in which these data will be treated are defined, integrating their protection in the definition of the processes. These activities, carried out using the firm’s different profiles, make it necessary to develop proper organizational integration amongst the participants, the activities performed by the different agents, the results exchanged and the common products used.
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