Abstract
This issue, developed in cooperation with the Academy of International Business Research Methods Shared Interest Group, explores the importance of utilizing sound research methods when studying international business phenomena. In addition to featuring two research methods-focused articles, it also presents articles on social identity theory in the age of identity politics, Tik-tok and the splinternet, and the different value chain requirements for medical devises in the COVID-19 era.
Highlights
Since the 1970s, the importance of sound and diverse methodology as a good practice has been a central topic in the Academy of International Business (AIB) community (e.g., Dymsza, 1979; Dymsza & Vambery, 1977; Vambery, 1978)
Fast forward to the current time, and we see a growing public consciousness regarding the quality and the source of information received and digested – i.e., fake news. This translates to what we consider as rigor and validity, and more recently, the discussion on research transparency
The study of international business (IB) involves objective topics such as foreign direct investment (FDI), which can be captured by quantitative data, and accounts for culture, consumer behaviour, and politics, areas which are difficult to quantify, predict and measure
Summary
Since the 1970s, the importance of sound and diverse methodology as a good practice has been a central topic in the Academy of International Business (AIB) community (e.g., Dymsza, 1979; Dymsza & Vambery, 1977; Vambery, 1978).
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