Abstract
Abstract In this paper, I mobilise the notion of imaginaries to analyse a case of the circular economy (CE) in the region of Brussels, Belgium, where bread surplus from mass retail is upcycled to produce a local and more sustainable beer. I examine circular imaginaries and how they are translated into urban practices and materialised in the city. My analysis shows that the craft and post-industrial narratives of new circular products may find a positive echo at the urban level when re-development strategies to attract new productive activities mobilise similar narratives of creativity, innovation and craft skills. It concludes that CE risks becoming a rallying signifier helping to support a discourse coalition on the productive and circular city.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.