Let Me Tell You What to Do

Abstract

Although few decisions are made without seeking advice, advice can challenge the autonomy of its recipient. As a result, it is viewed as potentially intrusive and is enacted cautiously. In part, these findings may reflect European American culture, which fosters respect for personal autonomy. Cultural models of social relationships can affect advice-giving. In contrast to European American cultural context, Russian cultural context fosters an emphasis on practical interdependence. Because advice can promote the exchange of practical information, it is viewed as helpful and is enacted freely. In three studies, we have compared advice-giving across groups from European American and Russian cultural contexts (European Americans, Russians living in Russia, and Russian Americans). Russians living in Russia were more likely than European Americans to give advice, particularly practical advice; less likely to modulate their advice-giving based on whether or not it was solicited; and more likely to describe advice as characteristic of supportive relationships. Together, these studies suggest that advice-giving is a culturally embedded behavior. Cultural models of social relationships can promote unsolicited advice, a seemingly intrusive form of social support, as a way to share information and connect with others.