Abstract
In this research note, we propose Google Trends as a uniquely versatile and overlooked resource for International Business scholarship. Google search measures have been used successfully in other disciplines like epidemiology, finance, and political science. It offers highly reliable and finely grained data that not only provide a market-side complement to accounting based measures of firm internationalization in IB. Additionally, it opens entirely new research questions for IB research. In this research note, we survey the use of Google Trends in academic research, propose Google Trends-based measures of firm internationalization, discuss their empirical and conceptual benefits (and drawbacks) for IB research. We also provide an introduction to the R package globaltrends (Puhr, 2020) that accompanies this research note.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
