Abstract

This open letter captures key insights and recommendations from five European projects—HESTIA, SENDER, ReDREAM, ACCEPT, and iFLEX—focused on consumer engagement in Demand Response (DR) initiatives. Highlighting diverse and effective engagement strategies, including co-creation activities and virtual home tours, the letter underscores project partners' commitment to tailored and impactful user engagement. Emphasising phased organisation, varied tools, and keyword utilisation aligned with engagement timelines, the projects recognize adaptability, motivation, and eligibility as essential elements in crafting engaging recruitment materials. Addressing diverse contexts, continuous assessment is pivotal for achieving co-creation and active participation. The insights contribute to the evolving energy transition landscape, offering practical guidelines for those implementing or contemplating DR engagement strategies.

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