Less negative=more positive? Social discrimination as avoidance or approach

Abstract

A motivational approach to ingroup favoritism based on regulatory focus theory (RFT; Higgins, 1997) is introduced. RFT suggests that individual self-regulation is either more concerned with approaching positive events (promotion focus) or with avoiding negative events (prevention focus). It is suggested that if an individual self-categorizes as a group member, resource allocations to one’s group will be based on these mechanisms of self-regulation. Thus, a promotion focus should engender ingroup favoritism during the distribution of positive resources but not during the distribution of negative resources, whereas a prevention focus should engender ingroup favoritism for negative but not for positive resources. The results of two studies support this prediction based on momentary and chronic regulatory focus. The self-regulation approach to ingroup favoritism provides an explanation for social discrimination in the distribution of positive and negative resources.